Cloutty
/ Escrow Rules
100% Payment Security Engine

Escrow & Payment Rules

Transparent deal protection for brands, creators, and talent agencies • UCDREAMS TECHNOLOGIES LLP

01

Offer & Lock

Brand books rate package or sends custom brief. 100% payment locked in Escrow.

02

Create & Draft

Creator receives guaranteed notification and crafts the sponsored content per brief.

03

Review Window

Brand reviews deliverable draft with 48 hours inspection window to approve or request revisions.

04

Instant Release

Funds instantly transfer to creator payout wallet via UPI/Razorpay or PayPal.

Escrow Inspection & Auto-Release Window

When a creator uploads proof of deliverable (e.g. YouTube video URL, Instagram post link, or draft clip), the Brand is notified immediately. The brand has 48 hours to review the content or request standard contract revisions. If the brand does not open a dispute or request revisions within 48 hours, the escrow automatically clears and disburses payment to the creator.

Platform Commission Structure

  • Creators: Standard 5% platform fee deducted upon successful deal payout, which covers escrow maintenance, OAuth channel sync, and payment gateway fees.
  • Brands: 0% transaction fee on standard marketplace bookings.